FOND is a design studio in Zurich. We focus on people. And we create valuable experiences.
On track to zero
Step Zero — built on Flawa’s century-old legacy — set out to reshape the footwear industry with sustainable materials. They asked us to develop their brand design and art direct all their communication assets. Through our holistic approach, we created an Earth-positive narrative that blends their Swiss industrial roots with a global ambition to supply footwear manufacturers worldwide with ecological soles and manufacturing solutions.
How to pacify parents
There are few products that pose as many sensual demands and technical and regulatory constraints as the design of a pacifier. For Medela, we designed this all-silicone pacifier that, for all its cuteness, also conveys a sense of medical expertise and Swiss excellence.
Sunny with scattered afternoon thunderstorms
The first weather forecast in "The Times" in 1861 was only one word long: "Rain". Today, Swiss Meteo's forecasts are much more detailed. We collaborated with the product design team of Schweizer Radio und Fernsehen SRF and led the UX and UI design process along with user testing and implementation with their internal development team.
Design is a process to develop potential futures. To make these concepts negotiable, we tell stories. Read about how we do, what we do.
Designing for government
Design for administration is an increasingly relevant topic. Modern public administrations have recognised the importance of well-designed experiences and processes - both for their citizens and for their employees. Our collaboration with the Amt für Raumentwicklung Graubünden shows how our design practice can support them.
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Swiss design – a tradition of change
Swiss design is known far beyond its borders and reflects the diversity of the country. From highly functional to expressive, its development is closely linked to Switzerland's economic and societal changes. To understand the success of Swiss design, it is worth both looking back at industrialisation and considering the significance of sustainability in modern design practice.
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Designing for startups
Startups face the challenge of establishing a compelling market presence after their initial funding round while also managing the demands of their core business. Competent design support can help avoid typical mistakes and reduce stress. Three examples from our practice illustrate how an early design strategy can support startups in their initial market entry.
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