Stay out of my zoo!
In response to growing concerns about data privacy, the team at soomz.io asked us to design their brand identity as well as their products and service model. Thanks to our 360-degree approach in branding and design, we were able to translate their passionate idea into a compelling story across all brand touchpoints.
Privacy is paramount. Soomz lets you decide what you wish to disclose and protects you where protection is needed.
An easily annoyed avatar epitomizes privacy awareness and the determination to resist unwanted intrusions into your digital privacy.
The new brand identity leverages a grumpy avatar and clean wordmark, a vibrant color palette, bold videography, and a playful animation style. Together, these elements reflect Soomz's slightly bristly yet approachable brand personality.
For Soomz, we have developed and designed a range of small yet highly effective privacy products. These include webcam covers, security seals, and anti-skimming sleeves, all designed to provide maximum protection with minimal material usage.
The packaging concept combines high brand recognition for the Soomz label with simple, multifunctional packaging optimized for postal shipping.
Each product and packaging also offers white-labeling options, allowing Soomz's institutional clients from banks and law enforcement agencies to insurance or tech companies, to run privacy protection awareness campaigns for their customer groups.
How do branding and product design play together?
